Clark Eyewear Branding

and Advertising Campaign

Clark Eyewear seeks to build confidence. Sight is a universal need, yet we were told when we were younger that wearing glasses made us “not cool.” Somehow, being able to see clearly deemed you unpopular as a child, and that feeling has stuck with you since then. Speaking directly to young adults ages 18-40, Clark seeks to break this lie by giving customers a fresh and new look to their eyewear. Their competitors are Ray Bans, Warby Parker, and Zenni Optical. They are different, though, in that they want everyone to feel confident and comfortable everyday—no matter what they were told in grade school. Because Clark Eyewear makes eyewear the cool thing, even those that don’t particularly need glasses want a pair.

Clark Eyewear’s name was inspired by Clark Kent, better known as Superman. Just like how Clark Kent is the coolest nerd on the block who is not only stylish and talented but also bold and confident, Clark Eyewear exists to spread this same energy to their client base. They champion the underdog, the overlooked, and the ordinary. They are thoughtful, inclusive, and tap into a sense of nostalgia with their designs. They speak directly to everyone’s inner child with how personal they are and encourage everyone to embrace who they uniquely are.